Fara Warner

I am an award-winning journalist and digital media expert with a passion for immersive storytelling methods. I am the co-founder and chief strategy officer of the journalism start-up, A Picture's Worth. Through my consultancy, Shokan Studios, I work with for-profit and nonprofit firms seeking excellence in storytelling and editorial leadership. As the vice president of custom content and global content director of WSJ Custom Studios, I helped to build and lead the award-winning custom content studio of The Wall Street Journal. As editorial director of Aol Inc.'s Tech, Business and Entertainment Group, I oversaw editorial strategy for leading news sites including TechCrunch and created a new digital platform, This Built America, an immersive editorial project that explored the re-imagining of American manufacturing. I have taught college-level journalism and am the author of the best-selling business book, "The Power of the Purse: How Smart Companies Are Adapting to the World's Most Important Consumers." I hold a master's degree in journalism from Columbia University and was a Knight-Wallace Fellow in Journalism at the University of Michigan. I live in the Catskills Mountains and work in New York City.